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<channel>
	<title>Cube Escape</title>
	<link>http://www.cube-escape.com</link>
	<description>Self Employment - Entrepreneur Lifestyle - Business Tips and Tricks</description>
	<pubDate>Tue, 02 Sep 2008 22:48:07 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Ecommerce Unveiled</title>
		<link>http://www.cube-escape.com/2008/09/02/ecommerce-unveiled/</link>
		<comments>http://www.cube-escape.com/2008/09/02/ecommerce-unveiled/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 22:30:04 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Special Reports</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/09/02/ecommerce-unveiled/</guid>
		<description><![CDATA[Ever wonder if you could get an online shop going? I wondered&#8230;and then I stopped wondering and built one. It was hard, and I made lots of mistakes, but I did it.
Want to learn how you can do it, too?
In my new special report, Ecommerce Unveiled, I lay it all out on the table. There [...]]]></description>
			<content:encoded><![CDATA[<p>Ever wonder if you could get an online shop going? I wondered&#8230;and then I stopped wondering and built one. It was hard, and I made lots of mistakes, but I did it.</p>
<p>Want to learn how you can do it, too?</p>
<p>In my new special report, Ecommerce Unveiled, I lay it all out on the table. There are no secrets here&#8230;just solid, useful information.</p>
<p>Read it, and you&#8217;ll have all the tools necessary to get an online shop started. It won&#8217;t be easy, and you might even fail horribly. But don&#8217;t worry about that! Instead, just think about the edge you&#8217;ll be getting by reading this report.</p>
<p>The edge it this: Knowledge and experience. I&#8217;ve made the mistakes. I&#8217;ve spent too much money on software that didn&#8217;t cut it &#8212; now you don&#8217;t have to. I&#8217;ve tried and tested common marketing techniques and I tell you <em>the ones that work</em> for an online store.</p>
<p>How much money do you need to get started? I&#8217;m not going to say &#8220;None,&#8221; because that would be a lie. You need some money. You&#8217;ve got to have a product to sell, a reliable web host (it&#8217;s in the report), and enough cash on hand to keep you going until sales pick up.</p>
<p>But will you have to spend a bundle on your shop? No. In this report, I tell you all about (and link to) free products and services you can use to get a great start on your shop. </p>
<p>Learn:</p>
<ul>
<li>The best free shopping cart program to use</li>
<li>Who&#8217;s a reliable web host?</li>
<li>How to market for cheap</li>
<li>Spread the word with New Media</li>
<li>Where to find help</li>
</ul>
<p>This special report has the detailed information you need to get started.</p>
<p>What are you waiting for? Get the guide today and you&#8217;ll be that much closer to your dream. You do have a dream, don&#8217;t you? Get this guide and learn that you really <em>can </em>start an Internet shop.</p>
<p>Click here to order this 19 page report:<br />
<a href="http://www.payloadz.com/go/sip?id=507230" target="paypal">Buy Now for $9.95</a><br />
(instant PDF download after purchase)
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cube Escape Newsletter - Vol. 4</title>
		<link>http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-4/</link>
		<comments>http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-4/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 22:11:43 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Newsletter Archive</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-4/</guid>
		<description><![CDATA[Featured Article
Become a Small Business Success Story and Take Charge of Your LifeBy Kevin Sinclair
Jobs are no longer secure, even when you are working for a large corporation and have plenty of qualifications and experience. Many people think that if you are a good worker then your job will be safe. Unfortunately, this is not [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Featured Article</strong></p>
<p>Become a Small Business Success Story and Take Charge of Your Life<br />By <a href="http://ezinearticles.com/?expert=Kevin_Sinclair">Kevin Sinclair</a></p>
<p>Jobs are no longer secure, even when you are working for a large corporation and have plenty of qualifications and experience. Many people think that if you are a good worker then your job will be safe. Unfortunately, this is not true. Over the past few years, hard working, loyal employees have been retrenched for a variety of different reasons, one of the most common being outsourcing to cheaper foreign labor.</p>
<p>As more companies choose this option, Americans (along with employees in other developed countries) are finding their employment options shrinking. Technology is also robbing workers of traditional employment as machines are able to do the same work more efficiently and at less cost. Loyalty and faithful service appear to mean absolutely nothing as corporations act with total disregard to the effects on individuals, families and ultimately society as a whole. The only way to be sure you won&#8217;t be fired is to be the boss. In other words, you have to start your own business.</p>
<p>However, this is easier said than done. Sadly, most small businesses fail in their first year. Don&#8217;t let this fact put you off from becoming your own boss, just let it be a warning that you need to establish a solid foundation in order to succeed in your own small business. The majority of small business failures can be narrowed down to some common mistakes that can be avoided.</p>
<p>The first big mistake is that many people just jump into small businesses with inadequate knowledge and preparation. You have to be willing to put in the time and effort to evaluate a business opportunity, market demand, competition, legal requirements, start up costs and ongoing costs before you open your doors. If you are willing to learn from other people&#8217;s mistakes and study how to create a small business that has the best chance to succeed, you can be one of the minority that succeeds.</p>
<p>Owning your own business is a major lifestyle change, so it is normal to question whether or not it is for you. Unlike a typical nine to five job which you can do and leave until the next day, your own business can make constant demands on your time, particularly in the early years. When equipment breaks down, it is your problem. When orders cannot be delivered on time, it is your reputation on the line. You will probably have to work late and on the weekends, at least initially. It is good to be fully aware of this so that you can decide whether or not you want to work for yourself.</p>
<p>If you decide to take up the challenge, you&#8217;ll find that there is plenty of information available to help you on your way. You can purchase business start up books at your local book store that guide you through the initial evaluation process, set up, accounting and management functions. Read through the list of contents at the front of some books before you choose the best one for your needs. Alternatively, you can choose to take a course designed to teach people everything they need to know about starting their own business. A mentor with significant business experience can also be a valuable source of information.</p>
<p>Even successful businesses didn&#8217;t happen overnight. Persistence, patience and flexibility are also qualities you will need to have in great supply. When you decide to start your own business, you need to be willing to be in it for the long haul. Rarely, will a business produce a living wage immediately or even quickly.</p>
<p>To give yourself every chance of success, it may well be a good idea to start your business while you are still employed and bringing in a steady income. It won&#8217;t be easy, but if you aren&#8217;t worried about how to pay your bills, you will be able to work steadily towards your business goals and achieve them gradually.</p>
<p>Kevin Sinclair is the publisher and editor of <a target="_new" href="http://besuccessfulnews.com/">Be Successful News</a>, a site that provides information and articles on how to succeed in your own home or small business.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Kevin_Sinclair" target="_new">http://EzineArticles.com/?expert=Kevin_Sinclair</a><br /><a href="http://ezinearticles.com/?Become-a-Small-Business-Success-Story-and-Take-Charge-of-Your-Life&#038;id=1330586" target="_new">Become a Small Business Success Story and Take Charge of Your Life</a></p>
<p>=========================</p>
<p>Reliable and affordable web hosting: <a href="http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=chaoscube">Hostgator</a></p>
<p>=========================</p>
<p><strong>Business Opportunity</strong></p>
<p>Don&#8217;t forget to check out the Cube Escape Business Opportunity Page. Get what you need to start your own business here: <a href="http://www.cube-escape.com/category/business-opportunity/">Business Opportunities</a>
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cube Escape Newsletter - Vol. 3</title>
		<link>http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-3/</link>
		<comments>http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-3/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 22:04:44 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Newsletter Archive</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/24/cube-escape-newsletter-vol-3/</guid>
		<description><![CDATA[Featured Article
Some Tips to Improve Slow Website Sales
By Mark Yarrobino
I&#8217;ve seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn&#8217;t last long when they see that they have yet to make a sale. Or maybe they&#8217;ve only made [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Featured Article</strong></p>
<p>Some Tips to Improve Slow Website Sales<br />
By <a href="http://ezinearticles.com/?expert=Mark_Yarrobino">Mark Yarrobino</a></p>
<p>I&#8217;ve seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn&#8217;t last long when they see that they have yet to make a sale. Or maybe they&#8217;ve only made one or two. They&#8217;re not covering their expenses, and they&#8217;re certainly not making enough to live on.</p>
<p>I make sure to tell them not to worry, because it&#8217;s happened to all of us. Especially with a new website. And there is an answer. Or, I should say, a few answers.</p>
<p>There are some steps you can follow to make sure you are doing everything right to maximize your sales. Look through the list below. If you can say definitively that you have taken all of these steps, then you should see a big increase in your sales. Here you go:</p>
<p>1. Make sure there is a market for what you&#8217;re selling<br />
By now, you&#8217;ve probably heard a lot about finding your online niche. If you did your research properly, you should have found a market that has a problem that you can provide an answer for. That&#8217;s probably the most important part of your business.</p>
<p>If you haven&#8217;t done the proper research yet, get started now. Use a keyword tool like Nichebot or Wordtracker to find what people are searching for online. And visit the forums to see what people are talking about and what problems they need to solve.</p>
<p>Don&#8217;t skip this step. It&#8217;s important that internet users are going to want what you&#8217;re selling or your whole business is lost before it even begins.</p>
<p>2. Make sure that you&#8217;re selling something that solves their problem<br />
If you&#8217;ve found the right niche, then you should have some idea about what their main problems are. Do some research to find out what they need to solve that problem, then offer it to them. That&#8217;s the formula in a nutshell. Don&#8217;t let your product stray from the main topic. Solve their problem, and you&#8217;ll have success.</p>
<p>3. Make sure you&#8217;re getting enough traffic<br />
It&#8217;s difficult to make a good decision about how effective your sales process is if you haven&#8217;t had enough traffic to your website yet. I recommend waiting until you&#8217;ve had at least 1,000 visitors. Anything less and you won&#8217;t really have enough data to work with. Be patient.</p>
<p>4. Find out where your traffic is coming from<br />
It&#8217;s important that you are getting targeted visitors to your website. Make sure that if you&#8217;re using pay-per-click advertising you&#8217;re bidding only on words that are right for your market. If you&#8217;re selling cell phones, you don&#8217;t want visitors who are searching for land line phones for their office. Remember who your visitor is.</p>
<p>5. Test different headlines<br />
Your headline is the first thing your visitors see on your site. Make sure it&#8217;s compelling and gets them to keep reading. How do you do that? Simply by testing different headlines and seeing which one works best.</p>
<p>You can do that by rewriting it every now and then and checking your stats, or you can split test your headlines using Google&#8217;s website optimizer. Website optimizer is part of your Google adwords account. If you don&#8217;t have an adwords account, you can get one free at www.adwords.google.com</p>
<p>6. Make sure your sales copy is effective<br />
The last thing you want to do once you have a visitor reading your sales copy is to distract them with something that isn&#8217;t leading directly to a sale. In other words, leave out any links to other websites, forget about adsense and banner ads, and don&#8217;t start talking about things that don&#8217;t relate to your subject.</p>
<p>Concentrate on your sales message and proof elements, and dispelling any doubts they may have about giving you their money. This includes using testimonials if you have them, a 100% satisfaction guarantee, and good strong sales copy that keeps them interested all the way through to your &#8220;buy now&#8221; button.</p>
<p>7. Test different price points<br />
It&#8217;s hard to know what&#8217;s the right price for your item right off the bat. You may have it at the price you&#8217;re willing to pay, but that may not be the price everyone is willing to pay. A lot of people will expect to buy something in your market within a certain price range. If your price is too high, they&#8217;ll shop elsewhere. If your price is too low, yes too low, they might think that what you&#8217;re offering is of poor quality. You can answer this problem by simply trying out different prices to see what works best.</p>
<p>8. Make sure your order processing works properly and is easy to use<br />
Test all of the links from your &#8220;add to cart&#8221; buttons all the way through to your &#8220;thank you&#8221; page. You can normally run a $0 test before you go live with most shopping cart and merchant account systems. Obviously, if your ordering system isn&#8217;t working right, you&#8217;re not going to see any sales.</p>
<p>Also, make sure that it&#8217;s easy to use. Get a friend to run through it for you. It may make perfect sense to you, but that doesn&#8217;t mean that it will for everyone. Let some other people try it out and see if they get stuck anywhere. Chances are good that if they do, then others will too. If everything isn&#8217;t as easy as possible to use, then some people will just leave rather than trying to figure it out.</p>
<p>There you go. Eight steps you can follow with your site to make sure that you are maximizing your sales. Just from my own experience, anytime I was able to say that I went through all of the steps above completely, I saw significant improvement, and found good success with my website. I believe that you will, too. Good luck.</p>
<p>Mark Yarrobino is the president of Home Business Endeavors<br />
( http://www.homebusinessendeavors.com), a website dedicated to helping internet users avoid scams and start their home based business the right way.</p>
<p>Article Source: http://EzineArticles.com/?expert=Mark_Yarrobino http://EzineArticles.com/?Some-Tips-to-Improve-Slow-Website-Sales&#038;id=1273136</p>
<p>=========================</p>
<p><strong>Business Opportunity</strong></p>
<p>- Start an internet money machine: <a href="http://www.cube-escape.com/therichjerk">The Rich Jerk</a></p>
<p>- Make money with your digital camera: <a href="http://www.cube-escape.com/photobusiness">Photo Business</a></p>
<p>=========================</p>
<p>Tell all your friends about Cube Escape. I want as many people as possible to break out of their slave-like jobs and start living life on their own terms. Spread the word!</p>
<p>If you need a reliable, affordable web host, check out <a href="http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=chaoscube">Hostgator</a></p>
<p>Until Next Time,</p>
<p>Caleb Rogers<br />
www.cube-escape.com</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Viddler - A Video Social Networking Site</title>
		<link>http://www.cube-escape.com/2008/08/22/viddler-video-social-networking-site/</link>
		<comments>http://www.cube-escape.com/2008/08/22/viddler-video-social-networking-site/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 04:49:48 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Marketing</category>
	<category>Social Networking</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/22/video-social-networking-site/</guid>
		<description><![CDATA[I&#8217;ve come across a new video social networking site. It&#8217;s not exactly new, but it&#8217;s not known widely enough to be commonplace yet. At least, it&#8217;s not as popular as YouTube&#8230; I&#8217;m talking about Viddler.
I came across it while reading a health and wellness newsletter I subscribe to. I went and checked it out and [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve come across a new video social networking site. It&#8217;s not exactly new, but it&#8217;s not known widely enough to be commonplace yet. At least, it&#8217;s not as popular as YouTube&#8230; I&#8217;m talking about <a href="http://www.viddler.com" target="_blank">Viddler</a>.</p>
<p>I came across it while reading a health and wellness newsletter I subscribe to. I went and checked it out and immediately saw the benefit. I&#8217;ve joined and have started posting some videos (one business-oriented video and a couple of personal ones).</p>
<p>I&#8217;m going to take full advantage of the social networking aspects of the site to help get some exposure and brand-building going on. I encourage you to do it, too. Social networking is a great way to get exposure to your products and your brand. Video networking sites, such as YouTube and now Viddler, can help you, too.</p>
<p>Naturally, you&#8217;ve got to have some video. If you don&#8217;t have a video camera, try your web cam, the video feature of your digital camera, or just borrow something. Get yourself out there &#8212; start small and then build up to something that will work for you.</p>
<p><a href="http://www.viddler.com" target="_blank">Click here to go to Viddler</a>.
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cube Escape Episode 6 - Business Structure</title>
		<link>http://www.cube-escape.com/2008/08/14/cube-escape-episode-6-business-structure/</link>
		<comments>http://www.cube-escape.com/2008/08/14/cube-escape-episode-6-business-structure/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 01:02:11 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Podcast</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/14/cube-escape-episode-6-business-structure/</guid>
		<description><![CDATA[This episode of Cube Escape focuses on business structure, and why you need to have a solid structure to succeed.
Disclaimer: This podcast does not constitute legal advice. It is just my opinions based on my own personal experiences starting a business. Before starting any business adventure, be sure to speak with an Attorney and an [...]]]></description>
			<content:encoded><![CDATA[<p>This episode of Cube Escape focuses on business structure, and why you need to have a solid structure to succeed.</p>
<p><strong>Disclaimer:</strong> This podcast does not constitute legal advice. It is just my opinions based on my own personal experiences starting a business. Before starting any business adventure, be sure to speak with an Attorney and an Accountant.</p>
<p>Here&#8217;s what I talk about: </p>
<ul>
<li>Business structure overview</li>
<li>Corporation and LLC</li>
<li>Asset protections</li>
<li>Tax leverage</li>
<li>Paperwork and finances</li>
</ul>
<p>Resources mentioned in this episode:<br />
Book: <a href="http://www.amazon.com/gp/product/0967187109?ie=UTF8&#038;tag=cubesc-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0967187109">Incorporate &#038; Grow Rich!</a><img src="http://www.assoc-amazon.com/e/ir?t=cubesc-20&#038;l=as2&#038;o=1&#038;a=0967187109" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
<p>Website: <a href="http://www.education-finder.net">Education Finder</a> - Education blog with links to schools and more information</p>
<p>Don&#8217;t forget to sign up for the Cube Escape newsletter! Free stuff, great info &#8230;don&#8217;t miss out!</p>
<p><a href="http://www.cube-escape.com/podcast/CubeEscapeEpisode6.mp3">Download the episode</a>
</p>
]]></content:encoded>
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<enclosure url='http://www.cube-escape.com/podcast/CubeEscapeEpisode6.mp3' length='24625859' type='audio/x-mpeg'/>
		</item>
		<item>
		<title>Start a Photography Business</title>
		<link>http://www.cube-escape.com/2008/08/06/start-a-photography-business/</link>
		<comments>http://www.cube-escape.com/2008/08/06/start-a-photography-business/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 03:29:40 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Business Opportunity</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/06/start-a-photography-business/</guid>
		<description><![CDATA[Based on my own observation, it seems that may people don&#8217;t want to just jump into a business. They seem to want to slide in, gradually transitioning from one career to another. There&#8217;s nothing wrong with that at all. It&#8217;s what I did.
If you are interested in photography, and have thought about starting up your [...]]]></description>
			<content:encoded><![CDATA[<p>Based on my own observation, it seems that may people don&#8217;t want to just jump into a business. They seem to want to slide in, gradually transitioning from one career to another. There&#8217;s nothing wrong with that at all. It&#8217;s what I did.</p>
<p>If you are interested in photography, and have thought about starting up your own photo business, I have some good news. You don&#8217;t have to wait around while you slowly build up enough capital to invest in thousands of dollars worth of equipment.</p>
<p>You can get started with your own photography business with the same digital camera you&#8217;ve got now. Follow the link below to learn how:</p>
<p><a href="http://www.cube-escape.com/photobusiness">Start a Photography Business</a>
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Next Podcast Episode Coming Soon</title>
		<link>http://www.cube-escape.com/2008/08/06/next-podcast-episode-coming-soon/</link>
		<comments>http://www.cube-escape.com/2008/08/06/next-podcast-episode-coming-soon/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 03:12:16 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Information</category>
	<category>Podcast</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/06/next-podcast-episode-coming-soon/</guid>
		<description><![CDATA[I know it&#8217;s been a while, but I have been busy! I&#8217;ve got some rough notes written for the next podcast episode, and I should have it recorded and up in a day or two.
This episode is going to be about business structure. We&#8217;ll look at a couple of different structures and dispel some myths. [...]]]></description>
			<content:encoded><![CDATA[<p>I know it&#8217;s been a while, but I have been busy! I&#8217;ve got some rough notes written for the next podcast episode, and I should have it recorded and up in a day or two.</p>
<p>This episode is going to be about business structure. We&#8217;ll look at a couple of different structures and dispel some myths. That way you can make a more informed decision&#8230;after talking with your accountant, that is.
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Loopholes of the Rich</title>
		<link>http://www.cube-escape.com/2008/08/05/loopholes-of-the-rich/</link>
		<comments>http://www.cube-escape.com/2008/08/05/loopholes-of-the-rich/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 02:27:19 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Book Reviews</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/08/05/loopholes-of-the-rich/</guid>
		<description><![CDATA[If you are just kicking around the idea of going into business for yourself, you need to read Loopholes of the Rich by Diane Kennedy. The subtitle is &#8220;How the Rich Legally Make More Money &#038; Pay Less Tax.&#8221; Quite an appropriate title.
Diane Kennedy is a very successful CPA, and boy does she know her [...]]]></description>
			<content:encoded><![CDATA[<p>If you are just kicking around the idea of going into business for yourself, you need to read <strong>Loopholes of the Rich</strong> by Diane Kennedy. The subtitle is &#8220;How the Rich Legally Make More Money &#038; Pay Less Tax.&#8221; Quite an appropriate title.</p>
<p>Diane Kennedy is a very successful CPA, and boy does she know her stuff. From start to finish, this book is all about making you and your company as tax-leveraged as possible. Did you know that &#8212; if you run your own corporation and work as an employee &#8212; you can pay yourself a childcare expense? This book is filled with a bunch of tidbits like that.</p>
<p>Worried about the issue of double taxation? If that is why you aren&#8217;t going to start your own company, you need to get this book. If you manage your business right, and take full advantage of what the IRS gives to you, double taxation will just become some horror story told around a campfire.</p>
<p>Another worry I&#8217;ve come across while talking with people is the issue of liability. With the proper business structure, liability can be reduced or eliminated. Diane covers all of that in this book. It&#8217;s a quick and easy read, but it is <em>loaded </em>with information. I&#8217;ve read it once, and I&#8217;m going to have to read it again so I can get new ideas for running my business the best way possible.</p>
<p>Make a lot of money, and pay less taxes&#8230;all legally. Sounds good to me. Here&#8217;s a link to the book on Amazon.com, so you can check it out for yourself (just buy it):</p>
<p><a href="http://www.amazon.com/gp/product/0471711780?ie=UTF8&#038;tag=cubesc-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0471711780">Loopholes of the Rich: How the Rich Legally Make More Money and Pay Less Tax</a><img src="http://www.assoc-amazon.com/e/ir?t=cubesc-20&#038;l=as2&#038;o=1&#038;a=0471711780" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
</p>
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		<title>Upcoming Article: SEO Copywriting</title>
		<link>http://www.cube-escape.com/2008/07/23/upcoming-article-seo-copywriting/</link>
		<comments>http://www.cube-escape.com/2008/07/23/upcoming-article-seo-copywriting/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 01:31:07 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Business</category>
	<category>Marketing</category>
	<category>Internet Marketing</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/07/23/upcoming-article-seo-copywriting/</guid>
		<description><![CDATA[I&#8217;m starting on a new article that should be of interest to anyone who has a business-oriented presence on the web. SEO copywriting is very important in today&#8217;s online market. There are just too many things competing for attention. Your site has to stand out. One of the ways you do that is with a [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m starting on a new article that should be of interest to anyone who has a business-oriented presence on the web. SEO copywriting is very important in today&#8217;s online market. There are just too many things competing for attention. Your site has to stand out. One of the ways you do that is with a little bit of SEO copywriting.</p>
<p>If you haven&#8217;t yet subscribed to the Cube Escape Newsletter (over there on the right), then you should now. I&#8217;m writing this SEO article for the newsletter, so you should sign up if you want to read it. And then there&#8217;s also all the other content you&#8217;ll get from the newsletter. Sign up today!</p>
<p>>>> On the right >>>
</p>
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		<item>
		<title>Cube Escape Episode 5: Selling</title>
		<link>http://www.cube-escape.com/2008/07/21/cube-escape-episode-5-selling/</link>
		<comments>http://www.cube-escape.com/2008/07/21/cube-escape-episode-5-selling/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 02:53:02 +0000</pubDate>
		<dc:creator>Caleb</dc:creator>
		
	<category>Podcast</category>
	<category>Show Notes</category>
		<guid isPermaLink="false">http://www.cube-escape.com/2008/07/21/cube-escape-episode-5-selling/</guid>
		<description><![CDATA[- This episode is an intro to selling, and I&#8217;ll talk about the basic principles of selling.
What Have I Been Up To?
- Writing an ebook
- Reworking my copywriting site
- Researching new business opportunities
Main Segment:
- The key to selling is understanding the difference between features and benefits
- Features and benefits explained
- People buy for emotional reasons, [...]]]></description>
			<content:encoded><![CDATA[<p>- This episode is an intro to selling, and I&#8217;ll talk about the basic principles of selling.</p>
<p>What Have I Been Up To?</p>
<p>- Writing an ebook<br />
- Reworking my <a href="http://www.calebrogers.com" target="_blank">copywriting site</a><br />
- Researching new business opportunities</p>
<p>Main Segment:</p>
<p>- The key to selling is understanding the difference between features and benefits<br />
- Features and benefits explained<br />
- People buy for emotional reasons, but those reasons must be backed by logic<br />
- Selling is persuasion<br />
- Don&#8217;t be like the cliché salesman!</p>
<p>Useful Resource:</p>
<p>- <em>The Copywriter&#8217;s Handbook</em>, by Bob Bly. It&#8217;s a great tool to learn some secrets of writing for the purpose of selling something. Persuasive writing that can turn into cash.</p>
<p>Check it out: <a href="http://www.amazon.com/gp/product/0805078045?ie=UTF8&#038;tag=cubesc-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0805078045">The Copywriter&#8217;s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells</a><img src="http://www.assoc-amazon.com/e/ir?t=cubesc-20&#038;l=as2&#038;o=1&#038;a=0805078045" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
<p>You can download this episode <a href="http://www.cube-escape.com/podcast/CubeEscapeEpisode5.mp3">here</a>
</p>
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