Cube Escape Episode 5: Selling
- This episode is an intro to selling, and I’ll talk about the basic principles of selling.
What Have I Been Up To?
- Writing an ebook
- Reworking my copywriting site
- Researching new business opportunities
Main Segment:
- The key to selling is understanding the difference between features and benefits
- Features and benefits explained
- People buy for emotional reasons, but those reasons must be backed by logic
- Selling is persuasion
- Don’t be like the cliché salesman!
Useful Resource:
- The Copywriter’s Handbook, by Bob Bly. It’s a great tool to learn some secrets of writing for the purpose of selling something. Persuasive writing that can turn into cash.
Check it out: The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
You can download this episode here
Cube Escape Episode 4: Resources
In this episode of The Cube Escape Podcast, I talk about resources! Specifically, I mention three books that will serve as a primer to becoming an entrepreneur. Read these books and you’ll have a solid feel for the knowledge you’ll need to start and keep a successful company.
I also talk about an online resource for getting some in-demand skills that you may need to start your company, or take your career to the next level. Skills mean more money, and highly specialized skills typically command an even larger payday.
The three books:
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
- Loopholes of the Rich: How the Rich Legally Make More Money and Pay Less Tax
- Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money–That the Poor and Middle Class Do Not!
The online Resource:
Download this episode Here
Cube Escape Episode 3: Finding a Niche
In this episode, I talk about Niches. What is a niche, finding your niche, why it’s important to have a niche, and so on. I give some practical advice for niche exploration, and then follow it up with a little business/training opportunity I came across that I think you might enjoy.
Here is the Internet Business Opportunity link.
Cube Escape Episode 2: What is Your Calling?
In this episode, I discuss the concept of vocation. I wrote about this in my last post. I ask the following question:
- What is your calling?
You get to learn about my calling, and get some practical advice for figuring out what your calling might be. Download the link, listen to it here, or head over to iTunes and subscribe.
Cube Escape Episode 1: Why Start a Business?
In this episode, I ask and answer the question, “Why start a business?” There are many reasons why one should start a business, and you don’t have to be unemployed or quit your job to do so. I explore the reasons behind starting a business and then give a little homework assignment.
Here are some my key points:
- Freedom
- More Time
- Much Higher Income Potential
- Control Over Your Career
- Your Job Right Now Is Destroying You
You can either listen here, or get it from iTunes and listen to it on your iPod. I’ll be submitting it to other directories in the very near future, so keep your eyes peeled if you are a non-iPod sort of person.
Ecommerce Unveiled
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Sign up for the Cube Escape Newsletter and get my 19 page special report, Ecommerce Unveiled, for free (a $9.95 value).
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