March 19, 2007 – 10:01 pm
Let me start off by saying that I really have no idea what I’m doing. I’ve read some stuff and I’ve been told some stuff, but that’s about it. No real world experience for me to draw on for this. Oh well. Business by the seat of my pants, right?
Spring is here and I’ve been [...]
January 25, 2007 – 4:35 pm
SEO is an acronym meaning Search Engine Optimization. Simply put, it entails all efforts to move your site up on the major search engine results. Doing this is no easy task. Search engines actively work to counter SEO efforts, so that their search results are as natural and representative as they can be.
How does the [...]
November 17, 2006 – 9:59 pm
Well, I turned Google AdWords back on a couple of days ago. It was pretty obvious that my traffic was down. I unpaused my ad campaigns and the traffic began to flow. My numbers were back up within hours. So my little experiment, though not really scientific, gave me some good data. I’ll keep the [...]
November 12, 2006 – 1:28 pm
Well, I’m conducting a little marketing experiment over the next few days. I’ve paused my Google AdWords advertising to see what kind of effect that has on my traffic. I think I’ll keep it paused for three days and see what happens, then go from there.
Yeah, I know that three days isn’t exactly a scientific [...]
October 24, 2006 – 9:20 pm
Whatever you call this season, it all boils down to one thing: presents. Well, I know that there’s more to it than that and the meaning runs deeper, but this is what we see all around us. The Christmas rush…everyone trying to buy as much as possible for as many people as possible.
So, in step [...]
October 16, 2006 – 10:15 pm
Well, it’s not really paying off yet. But, I’m getting a lot more traffic. More than I thought I was going to get, actually. My budget is quite low, but I’m still getting some good, qualified leads.
Now that the ball is rolling, I’m thinking of ways to improve my click-through rate. Basically, I’ll need better-worded [...]
October 15, 2006 – 11:53 am
The advertising has begun. Since I’m an internet business exclusively, I thought it was only logical to start out with the most well-known and probably most widely-used advertising arena, Google Adwords. I just started two little advertising campaigns last night, so we’ll see how it goes.
Though my budget is limited, I’m going to experiment with [...]
October 2, 2006 – 9:43 pm
As you, my faithful readers, already know, I have an online store. Making this thing appeal to search engines has been quite a chore. And I’m far from done. Well, to be honest, I’ll probably never be finished. Search engine optimization is an ever-changing beast. What worked last year may not work this year.
I’ve learned [...]
September 24, 2006 – 8:47 pm
I’m having to be quite creative with my marketing efforts. I have a very, very small advertising budget, amounting to an average of $10 a month. Now, I do realize that if I put more money into my marketing efforts, I’ll be able to do more and thus reach more people and convert those [...]
