Category Archives: Marketing

Been putting off the writing of copy…

I’ve got a project waiting to be written, but it’s just sitting on my dresser collecting dust. Actually, it’s my wife’s dresser, but let’s not fret about semantics. Ready for the tired line?
I’ve been busy. I’ve been doing so much other stuff, my copywriting assignment (class assignment, not work assignment) has gone to the good [...]

Gotta drive a lot of traffic…

I have got to drive a lot of traffic to my career education directory. As of the time of this writing, I average 20 - 30 unique visitors every single day. These visitors result in around 75 or 80 page views.
I need about 2000 unique visitors a day. So…how do I do that? I’ve got [...]

Writing Articles

I have been writing a lot lately, honing my craft, and I have even been published. I have been published at Ezine Articles, an online article repository where each article submitted receives editorial review. I don’t get paid for the articles, but I do get exposure, and some good internet marketing. Additionally, my articles are [...]

Make Money Online

Making money online isn’t as easy as all those commercials make it out to be. “It’s easy!” or “Visit this website today!” Yeah right. Like that’s all it takes. It’s hard work. There are no easy paths to a successful online business.
It’s just like a regular offline business, really. You have to have a good [...]

Internet Marketing Basics

To many people, internet marketing is like the mysterious box in the corner, secrets known only to a few select individuals. A lot of people have a website, but who else knows about them? How many visitors do they get each day? Page views? Unique visitors?
Say you have a product or a group of products [...]

Direct Response Marketing

Direct response marketing is simply an advertisement that asks for an immediate response. It doesn’t ask the prospect to sit around for a month. The letter specifically asks the prospect to do something right then, as soon as they are finished reading or watching the ad.
It seems to me that the majority of direct response [...]

Monetizing your web site

Do you have a blog, informational site, or forum? Would you like for it to pay for itself, and maybe even generate a little bit of profit? Web sites cost money to host, they cost money to fix (if you have to hire someone to fix it), and they cost money to promote.
An easy way [...]

Increasing my advertising

I’m getting ready to increase the advertising for my educational information site, Education Finder. The site has enough content on it to handle the increase in traffic and not scare everyone off.
I plan on taking a more focused approach, using specific educational programs and degree types for my advertising campaigns. I will also bring the [...]

Get a website!

If you want to compete and succeed in today’s markets, you need an Internet presence. It doesn’t matter if you run a small company or if you sell nothing. You need something out there for people to look at.
I know that not everyone does this, but if I hear about something that interests me, I [...]

Seasonal marketing

Let me start off by saying that I really have no idea what I’m doing. I’ve read some stuff and I’ve been told some stuff, but that’s about it. No real world experience for me to draw on for this. Oh well. Business by the seat of my pants, right?
Spring is here and I’ve been [...]