- This episode is an intro to selling, and I’ll talk about the basic principles of selling.
What Have I Been Up To?
- Writing an ebook
- Reworking my copywriting site
- Researching new business opportunities
Main Segment:
- The key to selling is understanding the difference between features and benefits
- Features and benefits explained
- People buy for emotional reasons, but those reasons must be backed by logic
- Selling is persuasion
- Don’t be like the cliché salesman!
Useful Resource:
- The Copywriter’s Handbook, by Bob Bly. It’s a great tool to learn some secrets of writing for the purpose of selling something. Persuasive writing that can turn into cash.
Check it out: The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
You can download this episode here
