Well, it’s not really paying off yet. But, I’m getting a lot more traffic. More than I thought I was going to get, actually. My budget is quite low, but I’m still getting some good, qualified leads.
Now that the ball is rolling, I’m thinking of ways to improve my click-through rate. Basically, I’ll need better-worded ads and also a budget increase. I’ll increase the budget after I make a couple of sales (generated from the ad leads). I’ll keep the status quo for a couple more weeks and see how it goes. According to Jay Levinson, author of Guerrilla Marketing, one must be patient with marketing efforts and not give up on them too soon.
I’m a patient guy.
